Mobile search is the hot topic in the SEO world at the moment. Some brands are now finding that more than 30 percent of all searches come from mobile devices, according to Mobile Marketer. Searchers using mobile devices enter keyword queries differently than they do with desktop applications.
They use shorter tail phrases. Often, their searches are more local in nature and more prone to rely on Google’s Autocomplete feature complete a query. When optimizing meta title and descriptions, it is important to optimize for these shorter tail queries.